LOS ANGELES, March 12, 2025 – Herbalife (NYSE: HLF), a global leader in health and wellness, today announced a transformative step forward in its mission to empower healthier lifestyles worldwide. The company has entered into a binding memorandum of understanding to acquire 100% of the assets of Pro2col Health and Pruvit Ventures, alongside a 51% controlling ownership interest in Link BioSciences. This strategic acquisition, revealed on the heels of Herbalife’s 45th anniversary, underscores the company’s commitment to innovation, personalization, and expanding its reach in the fast-evolving nutrition and wellness market.
The announcement, made public on March 12, 2025, marks a significant milestone for Herbalife as it integrates cutting-edge technology and a pioneering ketone supplement leader into its ecosystem. With this move, Herbalife aims to enhance its offerings for its vast network of independent distributors and millions of customers across more than 90 markets globally.
A Game-Changing Acquisition
At the heart of this acquisition are two standout entities: Pro2col Health and Pruvit Ventures. Pro2col Health, a digital health application company, brings a revolutionary platform that leverages individual biometrics to deliver personalized nutrition recommendations. This technology aligns seamlessly with Herbalife’s vision of supporting healthy, active lifestyles through science-backed solutions. Meanwhile, Pruvit Ventures, a direct-selling market leader, is renowned for its patented ketone supplements, which have gained traction among health enthusiasts for their role in supporting energy, focus, and metabolic health.
Additionally, Herbalife’s acquisition of a 51% controlling stake in Link BioSciences bolsters its manufacturing capabilities, ensuring greater control over the production of its expanding product lineup. This trio of acquisitions positions Herbalife to redefine personalized wellness, blending digital innovation with proven nutritional science.
Stephan Gratziani, Herbalife’s President and incoming CEO effective May 1, 2025, hailed the acquisition as a pivotal moment for the company. “By acquiring and leveraging Pro2col’s personalized digital technology, along with Link BioSciences’ manufacturing capabilities, Herbalife will be providing our expansive network of distributors with unique opportunities to expand their customer base through a personalized health, wellness, and nutrition platform,” Gratziani said. “Pruvit’s leadership in the ketone space adds another dimension to our portfolio, allowing us to meet the diverse needs of consumers seeking science-driven solutions.”
Phased Integration and Market Rollout
The integration of these assets into Herbalife’s operations will occur in phases, ensuring a smooth transition for distributors, customers, and stakeholders. A beta version of the Pro2col technology platform is slated to launch for select Herbalife independent distributors in the United States during the third quarter of 2025. Following this testing phase, a full U.S. release is planned for the fourth quarter of 2025, with additional markets to follow starting in 2026. This gradual rollout reflects Herbalife’s commitment to refining the platform to meet the needs of its global community.
Pruvit Ventures, meanwhile, will maintain its independence under its current ownership for up to two years. During this transition period, Herbalife will have the opportunity to introduce ketone products to its distributors and customers, capitalizing on Pruvit’s expertise and market presence. “Pruvit will continue to operate independently under its current ownership for up to two years,” Herbalife stated. “During this time, Herbalife can launch ketone products as the companies come together to bring the Pro2col platform and vision to the world.”
This phased approach ensures that both companies can maximize their strengths while aligning their operations over time. It also allows Herbalife to tap into the growing demand for ketogenic products, a category that has seen significant interest as consumers explore metabolic health and performance-enhancing nutrition.
A Partnership with Cristiano Ronaldo
Adding star power to this transformative acquisition, Herbalife is expanding its collaboration with global soccer icon Cristiano Ronaldo. Ronaldo, a long-time advocate for fitness and nutrition, will advise on the development of the Pro2col platform, bringing his insights as an elite athlete to the table. His involvement underscores the platform’s potential to cater to individuals pursuing peak performance, from professional athletes to everyday fitness enthusiasts.
“Cristiano Ronaldo’s partnership with Herbalife has always been about inspiring people to live their best lives through nutrition and fitness,” said Michael Johnson, Herbalife’s current CEO and Chairman of the Board, who will transition to Executive Chairman on May 1, 2025. “His input into Pro2col will help us create a platform that truly resonates with those striving for excellence.”
Empowering Distributors and Customers
Herbalife’s network of independent distributors, which generated $5 billion in revenue and $635 million in adjusted EBITDA in 2024, stands to benefit significantly from this acquisition. The Pro2col platform will equip distributors with a state-of-the-art tool to offer tailored nutrition recommendations, enhancing their ability to connect with customers on a deeper level. Meanwhile, Pruvit’s ketone supplements will diversify Herbalife’s product offerings, appealing to a broader audience seeking innovative wellness solutions.
“Herbalife has always been about empowering our distributors to build thriving businesses while helping customers achieve their health goals,” Johnson said. “This acquisition amplifies that mission by giving them access to cutting-edge technology and a category-leading product line.”
The acquisition also aligns with Herbalife’s ongoing efforts to modernize its business model. By integrating advanced digital tools and expanding its product portfolio, the company is positioning itself to remain competitive in a rapidly changing industry. This move comes at a time when Herbalife has demonstrated resilience, with three consecutive quarters of year-over-year growth in new distributor sign-ups, including a 22% increase in the fourth quarter of 2024.
A Vision for the Future
Herbalife’s acquisition of Pro2col Health, Pruvit Ventures, and a controlling stake in Link BioSciences reflects a bold vision for the future of health and wellness. As consumer demand for personalization and scientifically validated products continues to rise, Herbalife is doubling down on its commitment to innovation. The combination of Pro2col’s biometric-driven platform, Pruvit’s ketone expertise, and Link BioSciences’ manufacturing prowess positions Herbalife as a trailblazer in the industry.
“This is more than an acquisition—it’s a leap forward in how we deliver wellness to the world,” Gratziani said. “We’re building a future where nutrition is tailored to the individual, where our distributors have the tools to succeed, and where customers can trust in the science behind every product.”
The financial terms of the acquisition were not disclosed, but Herbalife emphasized that the deal aligns with its long-term growth strategy. The company plans to provide further updates on the integration process during its upcoming earnings calls and distributor events, including the Herbalife Honors leadership training and recognition event in Los Angeles later this month, where approximately 3,000 distributor leaders from around the world are expected to convene.
About Herbalife Ltd.
Herbalife Ltd. (NYSE: HLF) is a premier health and wellness company that has been changing lives with science-backed nutrition products and a business opportunity for its independent distributors since 1980. Operating in more than 90 markets, Herbalife offers a portfolio of shakes, supplements, personal care products, and weight management programs designed to support healthy, active lifestyles. With a global community of distributors and a commitment to quality, Herbalife remains a leader in the direct-selling and nutrition industries.
About Pruvit Ventures
Pruvit Ventures is a direct-selling pioneer and market leader in ketone supplements, offering patented products that support energy, mental clarity, and metabolic health. Founded with a mission to help individuals optimize their performance, Pruvit has built a loyal following and a robust distributor network, making it a standout in the wellness space.
For more information, visit https://ir.herbalife.com.
Contact:
Herbalife Investor Relations
Phone: (213) 555-1234
Email: ir@herbalife.com
