2024 GLOBAL 100 LIST OF TOP DIRECT-SELLING COMPANIES IN THE WORLD BASED ON 2023 REVENUE.
The DSN Global 100 list offers a unique perspective on the industry’s global impact on economic and social realms. It provides a range of mutual learning opportunities not only for industry members but also for researchers, investors, and—most importantly—those seeking opportunities within the industry.
This year’s DSN Global 100 list acknowledges 58 companies achieving more than $100 million in revenue for 2023. The purpose of the Global 100 list remains to showcase the channel’s true impact on the economy, individuals and the communities they serve. Sixteen countries are represented on the G100 list.
DSN would like to extend its gratitude to the companies who participated in the Global 100, as well as the dedicated team of researchers who helped showcase the incredible achievements of direct sellers worldwide.
Rank Company Country Revenue 2023 1 Amway USA $7.70B 2 Natura &Co Brazil $5.30B 3 Herbalife Nutrition USA $5.10B 4 eXp Realty USA $4.30B 5 Vorwerk Germany $4.20B 6 PM-International Luxembourg $3.03B 7 Utility Warehouse United Kingdom $2.99B 8 Coway South Korea $2.90B 9 Primerica USA $2.81B 10 Sunrun USA $2.26B 11 Nu Skin USA $1.97B 12 ATOMY Co., Ltd. South Korea $1.71B 13 Vivint USA $1.70B 14 World Financial Group USA $1.30B 15 Optavia / Medifast Inc USA $1.10B 16 Ambit USA $1.09B 17 Betterware de Mexico Mexico $965M 18 USANA USA $921M 19 Oriflame Cosmetics Switzerland $811M 20 REAL Brokerage USA $689M 21 Omnilife Mexico $633M 22 Scentsy USA $579M 23 Hy Cite USA $570M 24 LegalShield USA $546M 25 Beachbody USA $527M 26 Family First Life USA $503M 27 Nature’s Sunshine USA $445M 28 Farmasi Turkey $440M 29 POLA Japan $433M 30 Plexus Worldwide USA $377M 31 MIKI Japan $371M 32 LifeWave USA $369M 33 Faberlic Russia $346M 34 Prüvit USA $336M 35 LR Health & Beauty Systems GmbH Germany $302M 36 PHP Agency USA $300M 37 Princess House USA $299M 38 Pro-Partner Taiwan $269M 39 Noevir Japan $245M 40 Best World Lifestyle Singapore $228M 41 FORDAYS Japan $222M 42 APLGO Cyprus $220M 43 Naturally Plus Japan $218M 44 LifeVantage USA $211M 45 Hegemon Group USA $210M 46 inGroup International USA $205M 47 TENLEAD Biotech Taiwan $200M 48 Zinzino Sweden $168M 49 BearCere’Ju Japan $165M 50 ASEA USA $160M 51 Amare Global USA $159M 52 Vestige Marketing India $154M 53 Giffarine Skyline Unity Thailand $150M 54 Hinode Group Brazil $149M 55 Greenix Pest Control USA $140M 56 Mannatech USA $132M 57 Assuran Japan $127M 58 MARUKO Japan $121M Disclaimer: Note: There are several privately-held companies not represented in the list, some of whom have participated in the past, who opted not to report their financial data for 2023.
